Wkipedia - Secret Recipe

Secret Recipe is a lifestyle café chain and has become common in Malaysia following its debut in 1997. Secret Recipe has established its brand name in Malaysia, Singapore, Philippines, Indonesia, Thailand, Brunei and Pakistan as well. It serves cakes and fusion food in a service environment.

The company has registered double digit growth for the past 5 years. In a period of seven years, Secret Recipe has expanded by over 100 cafes throughout the region.

2003

• Most Competitive Company Award
• Malaysia Book of Records
• Superbrand of Malaysia (2003-04)

[edit]2004

• SMI Brand Builder of The Year Award
• Excellent Food Award

[edit]2005

• Product Excellence Award
• Most Promising Franchiser of The Year Award (2005-06)
• Malaysia Best Halal Restaurant of The Year
• Most Promising Franchiser of the Year Award
• SMB Brand Building Award

[edit]2006

• Indonesia’s Best Restaurant Award
• Golden Bull Award
• Enterprise 50 Award
• SMB Brand Building Award
• BestBrand Food & Beverage Cafes (2006-07)
• Best Local Restaurant Chain

[edit]2007

• International Franchisor of the Year
• Franchise of the Year
• Homegrown Franchise of the Year Award
• Best Sales Growth Award
• Best Brand Food & Beverage Cafe
• TOP TEAM 50 Enterprise Award
• Best Casual Dining Restaurant of The Year (2007-2008)